How do I approach a potential sponsor?

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  • #40314
    Anonymous
    Inactive

    There is someone that I think would like to be my sponsor but I’m not sure how to approach the subject with him. I don’t even know where to begin. I guess what I need to know is what kind of give and take do I offer or do I even ask for a specific amount, or what. HELP! I’m so confused :idn:

    #46903
    Curt Kistler
    Participant

    There was some pretty good articles on sponsors at http://www.ekartingnews.com a few months ago. I found this one about page 50 in the general discussion section.
    Sponsors in karting are hard to find so hang onto what you can. Return the favor to them whenever possible, and remember you represent what they are about.
    Good luck.

    Posted: Tue Jul 22, 2003 9:57 am Post subject:



    Mark, I run in the Road Race division, and have had the same sponsors for over 5 years, with the exception of 2 companies that I added later. I run in Super Stock and Yamaha Sit Up with a full bodywork Emmick Chassis.

    1.I was wondering how many people might have sponsors?

    *I Do Thank Goodness! They really help me with my racing program.

    2.Who is sponsoring you?

    * My sponsor list includes:Pico Pica Hot Sauce, Harpur’s Marine, RLV, Burris, O&H, Hegar 4, Stewart Racing Products, Emmick, K&P Mfg/ Bridgestone, Madco Mfg, Azusa Engineering, Heroux Enterprises, BCR, Juanita’s Foods, Kustom Kart Kovers, Kickglass Custom Fiberglass, Woltjer Racing Engines, Toms Die Cutting, Douglas Wheel, Madco, Kart-O- Rama, Ribtect and Standard Lithograph

    3.Is it per race or per season?

    * Each season I plan which races I will be attending and have the sponsor send the check directly to the host club or company… then I use the money as I need it. I do not have funds come directly to me. So for me, it is a little of both, per race and per season.

    4.Are you getting cash if so how much?

    * I receive some monetary support, those funds are distributed to where they will be used.

    5.Are you getting equipment?

    * Quite a few of my sponsors are product sponsors. I am not greedy, so I think that helps quite a bit. Also, I made sure I promote their products every chance I get. Our team looks for the best equipment for our team and type of racing, and those are the sponsors we have.

    6.Where is a good place to look for a sponsor small business or corporations?

    *I say look where ever you can. Just be sure you are able to tell them what YOU can do for THEM. And don’t just take their support and run, have a relationship with your sponsors, include them in your efforts and THANK THEM.

    Hope to see you at the track

    ddh

    #46904
    J.B. Olmstead
    Participant

    Make out a “Menu” , showing all costs of your karting – , for example ,
    4 sets of tyres — $700.00 – price per set $175.00 price each = $43.75

    Let them pick , one tyre , one set , or all 4

    I think you will find that just about any one you ask will give a little or a lot , think about it even if everyone you ask would give a gallon of gas or one entry fee — it will add up !

    Regards , J.B.

    #46905
    Anonymous
    Inactive

    hello, i no karting pro like others on this site i just am starting but for other racing i always told them why i needed them and gave them a check list on what they could cover. I go to every singele company that i would like to represent. Hope that helps
    Scott

    #46906
    Anonymous
    Inactive

    Thanks to everyone for the great suggestions. It’s all been a big help. At least now I have an idea of how to get started. 😛 Keep ’em coming!

    #46907
    Anonymous
    Inactive

    your welcome. Hopefully u and i can get sponcers

    #46908
    Anonymous
    Inactive

    In response to the original question:

    You sneak up on them while they are at a strip club and steal their wallet. That is one of the only way to get a sponsor for karting. God love the sport, but not much room to advertise and no podium time to thank them. I would like to take this time to support my sponsors…..oh wait, never mind.

    #46909
    Greg Johnson
    Participant

    There are as many sponsors out there for karting as any other racing. There is plenty of room on your bodywork for sponsor decals. If you have a trailer you advertise on it also. Be professional w/ a promo pack when you approch them.Sell the sport .Also winning a Championship helps as does finishing up front consistantly. I’ve had racing sponsors for the last 10 years .From motocross to karting. Potental sponsors are everywhere. Good luck

    #46910
    Anonymous
    Inactive

    yeah i think im gettting a sponser pretty soon.

    #46911
    Anonymous
    Inactive

    About the strip club – While there why not ask the club to be a sponsor? LOL :dance:

    About the decals – I suppose the sponsor supplies them? What if they don’t have decals?

    Promo Pack? I guess that would be like pictures of races and trophies and things that show what karting’s all about?

    I think I’m starting to catch on! :sun:

    #46912
    Anonymous
    Inactive

    yeah do we get the stickers for our karts and can we choose any number we want?

    #46913
    Anonymous
    Inactive

    Yes, you can pick your number. I know at IMI though, for the races, if sombody else in your class already registered the same number they will ask you to “X” yours out with electrical tape or something so they can tell you apart.
    Are you going to pick 17 like in your picture? 8)

    #46914
    Anonymous
    Inactive

    yes probably. can i be 117?
    thanks for all of your help so far.

    #46915
    Anonymous
    Inactive

    @ScottUmbright wrote:

    yes probably. can i be 117?
    thanks for all of your help so far.

    Most kart numbers have only two digits rather than 3.

    #46916
    Mike Jansen
    Participant

    Scott,

    I won’t speak for anyone but myself…
    The questions you are asking would be better asked at the track while hanging around the pits. That is how I started and everyone was very knowledgeable and patient with some of my silly questions. I am not busting your chops but some of these questions would be best asked there since they are very generic questions you are asking. Better to listen and read what is being written in this forum than answering each and every question. Just my opinion. 😆

    Come on by at IMI and I’m the tall guy with the rotax. You can’t miss me since I think I am the tallest racer here in Colorado. Ask away! I might even have a beer with you. Or a root beer if you aren’t of age. And always at the end of the racing day 8)

    By the way, how can you take a racing series seriously when they apply decals for the headlights :oOo Go Juan and F1! Go IRL and the Indy 500!

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