i have a high school friend that now works in marketing for Channel Lock tools. I just pitched him the idea of co-sponsoring the Greeley GP. He said that they have ‘scaled back their racing commitments’ this year and they were currently sponsoring the rookie of the year in BASS fishing…ok. : 😯
Well I tried. I even used some LOGIC (scary) with him. I said that we (karters) have more inclination to buy TOOLS than the average bass fisherman. no dice. Then i mentioned that their rival (snap on) seems to think karting is a good demographic. Still nothing.
Their VP of marketing thinks racing is a black hole for money. I agree. But how can we convince them or any other company to throw some marketing moola our way? Thoughts anyone?