Ok Brad, look at it as a hobby racer would.
I have to buy a set of tires for 170-210 bucks in return I “might” get a 5 dollar trophy. Opps @ IMI it might be a $15.00 trophy.
“How do you expect a business to survive without a profit.”
The same way you expect racers to continue to race, dig deep buddy.
I sure don’t have the answer. But it must be working out for the tire companies, as I do have tons of worn out tires and a bunch of plastic trophies.